Digital Marketing

What We Offer

Meta Ads

Google Ads

KPI Reporting

case studies

Scaling Direct-to-Consumer Healthcare Lead Generation

Challenge: High CPA and fragmented reporting across paid channels.

Strategy: Implemented full-funnel KPI framework, restructured budget allocation, and launched structured A/B testing roadmap.

Results: 42.2% CPA reduction.

Paid Search & Attribution Optimization

Challenge: Over-reliance on branded search limiting incremental growth.

Strategy: Budget reallocation toward non-branded intent keywords and refined attribution modeling.

Results: 15% increase in incremental leads.

Agency & Cross-Functional Collaboration

I establish strong partnerships with media agencies and internal teams through structured KPI alignment, weekly reporting cadences, transparent budget pacing, and collaborative testing roadmaps.